BREAKING UP WITH FAST FASHION

Did you know that over 100 hands touch every piece of clothing before you buy it in the store? I thought I was totally aware of the true cost of fast fashion. After hearing this I realized I have no idea what goes into what I wear on a daily basis.

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The allure of the high-fashion look for a low price is strong. A recent conversation with the founder of the nonprofit re/make reminded me there’s more to the price tag than meets the eye. 

At the end of the day, you have to ask yourself: what does it take to get those trendy Zara shoes on your feet? In most cases, the environment and actual human rights are at stake.

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And so, this is why I’ve decided to break up with fast fashion.

No more grabbing yoga leggings from Forever 21 if I have a class before laundry day; no more ASOS boxes to come home to; and no more scores at Zara’s annual sale. I’m making a conscious decision to shop consciously.

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In this brand new segment I’m calling Breaking Up With Fast Fashion, I will chronicle my progress in eradicating FF from my closet and my life. I’ll be sure to talk about brands who are doing it right, my found treasures at second-hand stores, and I’ll share some tips on shopping with a conscience.

I hope you’ll join me on my journey!

❤ PJA

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